Why Include Shops at the FFM?
I have been approached by a number of people who ask me, "Why let shops set-up at the Frag Farmer's Market? Isn't it supposed to be for the hobbyist?" The original intention was to create a venue for hobbyists to sell their homegrown corals. My thinking has always been that if I give the hobbyist a chance to make money on corals that they have grown, they will be more likely to spend time fragging and growing corals at home. With that focus in mind, having shops at the FFM, selling full colonies, seems to be counter to the theme of the Frag Farmer's. I think that including shops has three benefits for the hobby.
For one, I think that the local fish store is an entity that struggles to stay afloat in these tougher economic times. With more and more internet based businesses popping up, many of which are run from people's homes with low/no overhead, it is tough for the brick and mortar store to compete with them for business. I feel that the Frag Farmer's gives the local shops a chance to show off their stuff, but more importantly, to meet people who are in the hobby and develop relationships with them. The key to making this hobby continue is education and the local fish store can be one of the best places to learn, especially for the new hobbyist.
Secondly, I want to encourage the shop that does frag and grow corals. Although I would like to see the hobby go completely aquacultured, we are just not there yet. I would love to see shops work more on getting in corals, fragging them in the shop, growing them out and selling frags rather than the whole colony. By including shops, I offer them a chance to get their name out to the huge crowd at the FFM and bring more people into their shop.
Lastly, I do believe that the stores are the key to letting people know about the Frag Farmer's Market, events like it, and the clubs that sponsor them. Having more people involved in these various events is going to increase participation in the hobby but also give people, especially new ones, a base to learn about the hobby.
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